“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.”

Jim Rohn

Publicationen

Scholarly Journals: Journal of International Marketing

Robson, M.J., Schlegelmilch, B.B. & Bojkowszky, B. 2012, “Resource Deployment Stability and Performance in International Research-and-Development Alliances: A Self-Determination Theory Explanation”, Journal of International Marketing, vol. 20, no. 1, pp. 1

Conference Proceedings

Robson M. J., Schlegelmilch B.B., Bojkowszky, B., “Drivers of Persistence in R&D Alliances: A Self-Determination Theory Explanation,” Proceedings: Academy of International Business, Rio de Janeiro, Brazil, June 25-29, 2010

Doctoral Thesis

Bojkowszky, B., “Drivers of Continuous Resource Commitment in International R&D Alliances,” Doctoral Thesis, WU-Wien, 2006

Conference Proceedings

Bojkowszky, B.H.T. and Bodo B. Schlegelmilch “Drivers of Continuous Resource Commitment in International R&D Alliances, – An Empirical Analysis,” Proceedings: Academy of International Business, Beijing, China, June 23-26, 2006

Conference Proceedings

Bojkowszky, B.H.T. and Bodo B. Schlegelmilch “The Impact of Perceived Relationship Quality on Continuous Resource Commitment and Partner Performance in International R&D Alliances: A Conceptual Framework,” Proceedings: Academy of International Business, Quebec City, Canada, July 9-12, 2005
Prange, C., Bojkowszky, B., Wieshofer, B. ”Networking Capability as a Prerequisite for Cooperative Innovation Success – An Individual Manager’s Perspective,” Proceedings: Alliances, Mergers and Acquisitions, (AMA 2004), November 8-9, 2004 MIT Cambridge, USA.

Master Thesis

Bojkowszky, B., “E-Commerce in Austria. Information gathering, Decision finding and Buying Behavior of Customers – An Empirical Analysis,” Master Thesis, WU-Wien, 2001